2012 Toyota Prius c Pricing Starting at around $19,000

The fuel efficiency and eco-friendly characteristics of a Toyota with Hybrid Synergy Drive have made the original Prius the most successful hybrid vehicle in history. But for some buyers, the venerable Prius has held a starting price just outside their range – until now.

With the introduction of the all-new 2012 Toyota Prius c – a sharp looking five-door sub-compact hatchback with superior maneuverability weighing a mere 2600 pounds – buyers can now have all the fuel efficiency and eco-friendly benefits of a Toyota hybrid for around $19,000. Along with the Prius Plug-In and the 2012 Prius V, the 2012 Prius c represents another valuable addition to the Prius family.

Boasting the highest rated city fuel economy rating of any vehicle that doesn’t plug into an electrical outlet (53 mpg city/46 mpg highway), the 2012 Prius c represents a remarkable blend of style, technology, fuel efficiency and value. Easy to maneuver in any tight situations while still offering seating for five and the added cargo convenience of a hatchback, the 2012 Prius c makes for an ideal city vehicle.

Available in four trim levels (ONE, TWO, THREE, FOUR), the 2012 Prius c will fit a wide range of budgets and tastes. From generous standard features in the Prius c ONE like auto climate control, remote keyless entry, multi-information display, Bluetooth hands-free phone and iPod connectivity, to advanced features in the Prius c FOUR like heated front seats, power moonroof, Display Audio system with navigation and Entune, the Prius c promises to deliver as much technology and convenience as it does value.

Regardless of trim level, all 2012 Prius c models are powered by a highly efficient Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine with intelligent variable valve timing (VVT-i) and a permanent magnet AC motor good for 60 hp mated to a 144 volt nickel-metal hydride battery generating 25.9 horsepower for total output of 99 horsepower.

Like every Toyota, the 2012 Prius c is designed with safety in mind, featuring nine standard airbags and the Toyota Star Safety System that includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST).

The 2012 Prius c will begin arriving at Acton Toyota in March 2012. So if you’re in the market for the most fuel-efficient non-plug-in vehicle in America, contact us so you can be at the dealership and get behind the wheel when the very first Prius c models arrive!