Toyota Wins Best Resale Value Award from Kelly Blue Book

For the second time in three years, the Toyota brand has secured the Kelly Blue Book 2012 Best Resale Value Award for its outstanding blend of quality, dependability and reliability. The luxury arm of Toyota, Lexus, won Best Resale Value for all Luxury Brands.

Although most new car buyers always consider price as the most important decision factor, more important is thinking five years down the road. Depreciation is often one of the biggest expenses new car buyers face during their course of ownership, and spending less on a car now might end up costing more in the long run. That’s why it’s so important to choose an automotive brand that retains its resale value better than any other.

When you manufacture the best-selling car in America – the Toyota Camry – as well as the best-selling car in the history of the world – the Toyota Corolla – you learn a few things about how to build a reliable, durable and safe machine that holds up to the rigors of daily life. And not only does this equate to a higher resale value, but the outstanding reliability of Toyota vehicles also means lower maintenance costs over time.

So if you’ve been considering other brands besides Toyota for your next new car, just keep resale value in mind. And to get a better idea of how well Toyotas hold their value over time, check out the current Acton Toyota Certified Pre-owned inventory.